Advertising is one of the most important things you can do for your business, especially if you are just starting out. Below you will find three different ways you can advertise for new customers so you can grow your business and increase your revenue.
According to StatCounter, Nielsen, and comScore, 72% of smartphones penetrate the US market and is expected to grow to 90% by the year 2016. For this reason, you should make sure you use mobile advertising. Many people search for companies and shop using their smartphones, and you need to make sure they can find you if they are looking for help with their landscaping.
Mobile advertising can be very complex and very daunting if you do not have any experience. If you do not, you should hire someone to do this for you.
People are more apt to hire you if they are familiar with your work. Contact your town's department of public works and offer to donate your time in exchange for them posting a sign there promoting your landscaping business.
Offer to spruce up a neglected public space by trimming the hedges and trees, and planting flowers, so potential customers can see your work firsthand. Ask the company if you can post a sign in the area you are working in showing the name of your company, your phone number, and website address.
One great way to reach a lot of people all at once is through aerial advertising. It is important that you choose the right location for this type of advertising. For example, the perfect time is when your area is having a large event. If you live near a beach, use aerial advertising in the summer while a lot of people are there.
There are different types of aerial advertising you can choose from including:
- Hot air balloons
- Fixed wing aircraft
- Helicopter banners
Contact an aerial advertising company, such as High Exposure Inc Aerial Advertising, who can help you determine the best type of advertising for your landscaping business.
The type of advertising you should choose depends much on your budget. Aerial advertising is likely the most expensive type at approximately $475.00 per hour. Community advertising is obviously the least expensive. Mobile advertising costs depends on who you hire to create your marketing campaign. Whatever you choose, the money you spend will be well worth it when you start seeing more customers.